LG are hoping that a combination of stunning looks alongside high end features such as LED backlighting will make their 3D enabled LX9900 LCD TV's a big hit with consumers.
While some may take issue with LG's description of the 55LX9900 as having a 'Borderless' design, the fact that the screen sits in the same plane as its surround gives the LX9900 a remarkably attractive seamless look.
While not quite as slim as some of Samsung's breathtakingly svelte like screens, LG have managed to create a remarkably narrow TV considering that this particular implementation of LED technology uses local dimming.
On the 47in model, the 3.16cm deep screen houses 864 (960 on the 55in model) separate LED lights which replace the traditional fluorescent backlight found on regular LCD TVs.
The LX9900 employs the 'Active Shutter' 3D system which is compatible with Sky's forthcoming 3D channel. Adding to the appeal of their 3D enabled range, LG have seen fit to include two pairs of 3D glasses with the TV.
With built in Freeview HD you can access BBC HD, ITV HD and CH4 HD (S4C HD in Wales) subscription free. The service is currently being rolled out across the UK as part of a process that will be completed in 2012. Check here to see if Freeview HD is available in your area.
You also get DLNA, which lets you stream files across a home network from your PC (you will have to use Ethernet though unless you buy an optional Wi-fi dongle). LG's NetCast service provides limited access to the Web with the likes of YouTube and the Picasa photo sharing site but not much else.
The LX9900 also gets 400Hz processing which is in fact a combination of 200Hz and a scanning backlight. 55in and 47in varieties of the LX9900 are available in the UK now.
If you want to find out more about the technology, you might like to read our 3D TV, Cinema & Gaming Guide.
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