While those who occupy neutral ground when it comes to the look of a flat panel TV may find the Sony to be a little uninspiring, the design will no doubt appeal to those who have come to appreciate Sony's unique talent for chic understatement.
It is a bit of a misnomer to categorize the EX703 as part of an 'Essential' range of LCD TV's, the feature list being more comprehensive than most panels at this price level.
In fact, the EX703 sits at the top of Sony's 'Essential' range with the less well specified EX603, EX503, EX403 falling more easily into the 'budget' LCD TV category.
We have always had mixed feelings about LED technology, appreciating the enhanced contrast, brightness and colour vibrancy but worrying about the 'hyper' processed look of some implementations. The EX703 seems to present something of an enigma with its particular implementation of LED.
Read a full review of the Sony KDL-40EX703.
- Privacy Policy | Terms & Conditions
- © 2007-2010 HDTVorg.co.uk inc
