Anxious to claim a slice of the increasingly important LED TV market, Sony will launch their EX range of budget screens in 2010, designed to meet the likes of Samsung and Sharp head on.
Having witnessed their Korean rival Samsung steal a march on the competition in 2009 with their range of affordable LED screens, Sony are anxious to gain a foothold in a market which will account for the majority of TV's sold by 2013.
Hot on the heals of Samsung, Sharp were quick to realise the potential of a market which is predicted to achieve 16m unit sales in 2010. Sony are planning to introduce four new LED TV lines, the most important being their budget EX series.
Looking similar to Sharp's budget LE600 and LE700 LED TV's, Sony's EX line uses the less sophisticated 'edge based' implementation of LED backlighting.
Their KDL-60EX703, KDL-52EX703 and KDL-46EX703 get the 100Hz implementation of Sony's MotionFlow system. Sony describe the EX series as 'Wi-Fi Ready' with connectivity through an optional 'dongle'.
We expect to see Sony's new range of LED TV's from this Summer. As yet there have been no pricing details released.
If you would like to find out more about the technology you might like to read our LED Guide.
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