Capitalizing our insatiable appetite for video on demand, the BBC's iPlayer continues to grow in popularity, recording 5 million unique viewers a week.
November witnessed a record 88.2m iPlayer requests for TV and radio viewing, bringing the total to 729.2 million for the month. One of the most popular programmes, Top Gear, was streamed 1.7 million and 1.3 million times for the first episodes of series 13 and 14 respectively in 2009.
Television analysts have pointed to the fact that the iPlayer has been the right technology in the right place at the right time; UK households having embraced any new medium which allows them to fit TV viewing around an increasingly busy schedule.
The BBC say that around 20,000 users are now watching iPlayer content on their mobile phones and this figure is growing.
The iPlayer has also been instrumental in changing UK TV viewing habits. Along with mobile take up, there are big spikes after 9pm and on Saturday and Sunday mornings. Evening viewing on iPlayer is peaking an hour later than those watching normal TV and we are catching up with our favourite shows while snuggled up in bed at the weekend using our laptops.
Director of Future Media and Technology at the BBC, Erik Huggers, said: "People are making the most of the choice they now have - whether it's watching EastEnders on your PC during your lunch break, listening to Desert Island Discs on the bus, or watching Mock The Week in bed."
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