Sony are planning to record up to 25 world cup 2010 games and broadcast them at special FIFA sponsored 'Fan Fests' in London, Berlin, Mexico City, Paris, Rio De Janeiro, Rome, and Sydney.
The 3D footage of matches will be captured using Sony’s own Pro 3D cameras and acquisition hardware. RealD glasses will be distributed at the events for fans to enjoy the time delayed footage.
Sony have been making the process of filming 3D footage much simpler with a single lense camera. 3D footage has been traditionally captured with two-camera systems (as part of a special rig) which capture images for the right and left eye.
Although there are no plans to broadcast the matches live in 3D, a Fifa spokesperson indicated that this could change nearer the time and would be decided in "the coming months".
The BBC were actually the first to broadcast a live sporting event in 2008 with an England v Scotland Six Nations rugby match. Footage was beamed directly to a cinema in London.
Sony are hoping that broadcasting the world cup in 3D will sustain and add momentum to the growing interest in 3D technology. The likes of Sony and Panasonic have invested heavily in the consumer 3D market and have a lot riding on its success with a range of 3D enabled products in the pipeline.
If you would like to find out more about the technology, you might like to read our 3D Guide.
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