Indicating a significant commitment to the format, Sony are planning to make between 30% - 50% of their flat panel TV's 3D ready by 2013.
Sony have already demonstrated a range of fully functional 3D ready Bravia TV's at this years IFA electronics show in Berlin and plan to introduce a range of products based on these prototypes in 2010.
Sony's 3D Bravia TV's will be based on frame sequential display and active-shutter glass technology. Their proprietary high frame rate system will enable the reproduction of full High Definition 3D images.
If you would like to find out more about the technology, you might like to read our 3D TV Guide
Like one of their main competitors in the 3D TV field, Panasonic, Sony are planning to incorporate their 3D technology in a range of consumer based products. Top of the list to receive the 3D treatment are Blu-ray Disc products, Vaio laptops and the PlayStation 3 games console.
The big Hollywood studios, TV companies and manufacturers alike are all backing 3D as the next big thing. Sky are planning to launch a 3D TV channel in 2010 while a number of manufacturers are backing the new format with a range of compatible products.
A number of 3D Hollywood blockbusters are likely to significantly develop and sustain interest in the format over the coming months. Whether consumers buy into the new format with considerable outlay on products for the home remains to be seen.
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