Adding the primary colours Cyan and Yellow to the usual Red, Green and Blue of traditional LCD screens, Sharp are aiming to take flat panel TV colour to a new level.
Sharp's 'Multi-Primary-Color Technology' features revolutionary image processing circuitry to produce the two extra primary colours. The result is a screen which is capable of expanding the colour gamut (range of reproducible colors) humans can perceive with the unaided eye, enabling the display to reproduce more than 99% of real surface colors.
The ability to create an expanded range of surface colours will be most noticeable with areas such as the color of the sea (emerald blue), brass instruments (golden yellow), and roses (crimson red) which are less than faithfully reproduced with RGB screens.
The impetus for the development of the technology follows the growing demand for displays that can render naturally occurring surface colors in fields such as industrial design, digital archiving, network-based remote medical care, and electronic commerce.
A prototype of Sharp's new display was exhibited at the international symposium of the Society for Information Display (SID) in San Antonio, Texas earlier this month.
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