With their 'Applicast' technology, Sony have joined a growing number of flat panel manufacturers by offering some form of internet access directly through the TV. A DLNA Ethernet jack at the back of the panel is the means by which the KDL-40V5500 gains access to Sony's very own internet 'Portal'.
Perhaps of much greatest interest than the enhanced connectivity of the V5500 is the arrival of the latest incarnation of Sony's impressive 'Bravia' picture processing technology, making its debut in the form of 'Bravia 3'. Sony have re-engineered their core picture processing technology from the ground up and more than any other component, this element will have the greatest impact on picture performance.
Things get off to a great start with the KDL-40V5500 displaying a supreme black level ability; an ability that is matched only by much more expensive LED equipped LCD and the better Plasma TV's. General viewing reveals deep rich blacks with none of the greyish tones that afflict less accomplished screens. While shadow detailing can't quite match the subtlety of the very best LCD and Plasma TV's, for the price, the V5500 is in a class of its own.
Read a full review of the Sony KDL-40V5500
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