Whatever your thoughts on the value that we all receive from payment of a License fee, there is no denying the great strides the corporation has made with the provision of some innovative on demand services.
Capitalizing on the huge success of digital services such as its 'on demand' iPlayer (which makes the previous seven days schedule available for download), the BBC is planning to make the whole of the internet available through your television.
In partnership with ITV and BT the BBC wants to introduce a set-top box which has been designed to link the TV to your broadband internet connection. The initiative brings a potential shift in momentum back towards the TV as the household entertainment hub. The internet has been gradually eroding the audience for traditional entertainment mediums, an audience that would surely welcome the convenience of Utube videos or iPlayer downloads and return to the TV.
With the BBC's trust approval, the new service could be available by 2010. In conjunction with the new set-top box the BBC also announced plans for some radical changes to its iPlayer service. An iPlayer 'central' site would give other broadcasters the opportunity to offer their own programmes through the platform.
The BBC claim that all broadcasters would benefit if consumers were more aware of an on-demand service which offered such a vast range of material, the BBC Director General Mark Thompson stating that the BBC should "share the benefits of its scale and security with the rest of the industry." He also added: "through partnerships I believe broadcasters can help secure the future of public service broadcasting in this country."
- Privacy Policy | Terms & Conditions
- © 2007-2010 HDTVorg.co.uk inc
