Panasonic has submitted tantalizing proposals for 3D 'left / right-eye two-channel' Full HD images stored on Blu-ray discs.
Along with a new Blu-ray standard, Panasonic is considering submitting a proposal for a High-Definition Multimedia Interface (HDMI) standard capable of transmitting 3D imagery.
With the introduction of 3D Blu-ray standards Panasonic are hoping to take full advantage of the growing commitment from major Holywood studios to create 3D films and the massive potential revenue streams that these films present.
Studios such as Walt Disney, Dreamworks are demonstrating a huge commitment to 3D hoping that it will finally become the next big thing in film. Disney for example plans to produce 17 movies in 3D over the next three years. Dreamworks Chief Executive Jeffrey Katzenberg believes that: "In five to seven years, all movies will be made in 3D".
There is nothing that new in the standard Panasonic is proposing. Image encoding comes in the shape of the two-channel MPEG-4 AVC H.264 standard. A second channel stores just the data which is different from channel one, making for an increase in data volume of about 1.5. Panasonic have adapted the current HDMI standard to accommodate 3D. Hiroshi Miyai, director, AV Development Center at Panasonic explained: "All we have to do is define a flag to identify image data, equipment and other elements supporting 3D imagery. We really don’t need any other major changes," he explained.
If all goes to plan Panasonic are hoping to introduce a completed standard by 2010.
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