Aiming to consolidate their respective experience with video on-demand digital download services, the BBC, ITV and Channel 4 plan to launch project 'Kangaroo' a one stop shop for quality content from the major broadcasters.
Project Kangaroo has been given a provisional launch date of March 2009 subject to the Competition Commission publishing a review of the service on the 25th of November. The competition commission's involvement has stemmed from fears the service might prove "too powerful".
Described as "wanting to do for broadband what Freeview did for digital TV", Kangaroo aims to become a rich entertainment site offering a combination of 'buy to own', 'buy to rent' and free content from the BBC, ITV and Channel 4.
It is not clear whether the new service will replace the BBC's iPlayer, but iPlayer content will certainly be listed within the new service, while Channel 4's catch-up service 4oD will gradually evolve into project Kangaroo.
Project Kangaroo will initially materialize in the shape of a web site offering streamed or downloaded video. The service will also be made available direct through the TV very much along the lines of the iPlayer through Virgin Media.
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