The dust has hardly settled on the High Definition format war but already new forms of digital technology are threatening to further revolutionize the way we acquire and watch movies.
The dominant High Definition DVD format, Blu-ray, has had a cool reaction from consumers and its market position is under increasing threat from services and technologies offering on demand films.
Coming to the forefront of digital download technology is DivX, a digital compression technology which prepares media files for high speed, high quality Internet distribution. Consumers can watch content on their pc or distribute to a whole host of DivX enabled portable devices and recently more notably HDTV's.
DivX and Samsung have jointly announced that high-end Samsung HDTVs will soon be able to support DivX files through USB devices or DLNA-certified Ethernet connections.
We have come to expect DivX enabled DVD players, but playing the format directly through your HDTV is something of a rarity. The seamless ability to download and play films on your HDTV could prove to be an important step towards DivX becoming the technology of choice for watching films in the home.
Although initially available in standard definition format only, movie studio Warner Bros Entertainment has recently announced a partnership with DivX enabling consumers to buy Warner films in the high quality compressed format for playback with DivX Certified devices.
Developments in DivX technology and partnerships are being viewed by many industry insiders as the beginning of a trend which will eventually eclipse the DVD market into obscurity. Of course, only time will tell ...
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