Sony's 'draw the Line' concept indicates that the design of their latest range of LCD TV's has been inspired by clean uncluttered lines with no unnecessary embellishment. You would be forgiven for assuming that this approach to styling follows the conservative path Sony have always adopted. This is only partly true, as with the new 'V' series (along with their latest 'W' range) Sony have largely maintained their 'classy but conservative' approach to screen design, yet subtle touches indicate that along with most LCD TV manufacturers today, they have recognized the flat panel TV as a design statement, that the 'look' sells.
The picture processing heart of the 'V' series comes in the shape of the latest incarnation of Sony's renowned 'Bravia' technology, 'Bravia 2'. Bravia 2 has been designed from the ground up to work with a Full HD (1920 x 1080) resolution screen.
Once again, indicating just how far Sony LCD technology has progressed in a short space of time the 40V4000's ability to handle fast on-screen action is now challenging the best plasma screens. Although not perfect, with an element of ghosting on with the fastest on screen action, the effect is negligible with a better quality Sky (1080i) or cable Standard Definition (SD) source. With a poorer quality Freeview feed however things deteriorate noticeably and the 40V4000 may have benefited from 100Hz processing the implementation of which has been successful on other Sony LCD TV's.
Read a full review of the Sony KDL-40V4000 here
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