As part of their mid-range series of LCD TV's, the KDL-40V3000 sits below the top of the range 'X' and next step down 'W' series. As such, it retains Full HD (1920 x 1080 pixels) resolution, but loses Live Colour Creation and x.v.Colour technology, the 10-bit panel and 'Bravia Engine EX' (W)/'Bravia Engine Pro' (X) picture processing engine.
The 'Full HD' (1,920 x 1,080) resolution of the Sony KDL-40V3000 can potentially give a marked improvement in the display of sources such as Sky Tv (1080i). The 1080 lines of resolution match the resolution of the screen negating the need for any picture scaling to fit.
The most impressive aspect of the KDL-40V300's performance is demonstrated by the screens ability to handle colour. While not displaying the depth of colour on higher spec screens equipped with 10-bit panels, this is still one of the finest LCD panels to date for accurate colour reproduction and shows just how far Sony have progressed from some of their 'over-saturated' LCD's of the past.
Read a full review of the Sony KDL-40V3000 here
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