The KDL-40W3000 sits between the top of the range 'X' series and mid-range 'V' series of Bravia LCD TV's. As such, it gains Live Colour Creation and x.v.Colour technology, and a 10-bit panel over the 'V' but sports the 'Bravia Engine EX' picture processing engine rather than the more advanced 'Bravia Engine Pro' of the 'X' series. It also loses Sony's Motionflow +100Hz and the USB photo viewer found on the higher spec machines.
Full HD (1,920 x 1,080) resolution can potentially give a marked improvement in the display of sources such as Sky Tv (1080i) where the 1080 lines of resolution match the resolution of the screen negating the need for any picture scaling to fit.
The Bravia EX Picture Processing Engine is a step down from the 'Pro' version of the 'X' series but like the 'Pro' version, has been designed specifically for full 'HD' resolution. It has been around since its inclusion on the X2000 series of Bravia LCD TV's and has proven to be a capable performer over this period.
The most impressive aspect of the KDL-40W300's performance comes with the screens ability to handle colour. This is one of the finest LCD panels to date for accurate colour reproduction and shows just how far Sony have progressed from some of their 'over-saturated' LCD's of the past.
Again, with its black level performance, benchmarks have been raised. While still not quite on par with the best Plasma's, the gap has been closed to the extent that it should not be a deciding factor when choosing between the two technologies. Shadow detailing is excellent and makes viewing 'Darker' films, for once on an LCD, a real pleasure.
Read a full review of the Sony KDL-40W3000 here
- Privacy Policy | Terms & Conditions
- © 2007-2010 HDTVorg.co.uk inc
