Recognizing that for many consumers, a Plasma or LCD TV is becoming as much a fashion statement as a technological step forward, Korean electronics group LG is launching microsites across Europe where the emphasis is firmly on style.
LG have launched five microsites which consist of two parts, LG Entertainment and LG Living Room. As part of the initiative, LG have formed a partnership with fashion magazine Vogue for exclusive style-based content. LG will for example be posting fashion based video clips such as the hottest new European designers featured in last month’s London Fashion Week.
The new microsites from LG further cement LG's transformation from a manufacturer of rather clunky looking value based TV's into an outfit that most consumers now recognize as trendy and fashionable.
LG have also partnered with GQ to provide information on luxury goods, luxury resorts and more, so as not to forget male visitors to their sites.
The second section of LG's microsite has been dubbed the 'LG Living Room', and enables consumers to experience its new TVs in a virtual living room. LG will help provide a selection of TVs that fit consumer needs, based on preferences indicated by visitors to the site.
Visit the LG microsite here
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