At just 1.1 inches thick, Sharp has unveiled its vision for our LCD future at the recent 'Impress' electronics trade show in Tokyo.
Staggeringly beautiful in raised slender chrome bezel, encased in an outer transparent Perspex frame, the 52in LCD from Sharp also sports a 100,000:1 contrast ratio and claims to cover 150% of the NTSC color gamut.
The new dispaly weighs just 25kg and has a tuner and other TV features encased in its panel. The TV consumes about half the power of existing LCD's, according to Sharp.
The next generation LCD technology is promised for sometime in 2010, and unlike other manufacturers, Sharp is committed to refining LCD rather than investing in revolutionary flat panel technology.
With the announcement recently that Mitsubishi are planning to show a laser projection TV at the 2008 consumer electronics show consumers are once again being tantalised with technology that promises superior pictures to Plasma and LCD. At the beginning of the year Sony announced that they would be producing the first commercially available OLED (Organic Light-Emitting Diode) TVs by the end of 2007, and Toshiba has announced that they will be producing their own OLED TVs by 2009.
Both of these revolutionary technologies have been subject to delays however, and are unlikely to be commercially available before 2010, vindicating Sharp's decision to stick with a tried and trusted technology.
President of Sharp electronics, Mikio Katayama said parts of the new technology - a culmination of various improvements in materials, colour filters and backlight technology - will be introduced gradually in Sharp's upcoming products.
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