Blu-ray Guide
17/08/2007
LG 37LF66 Review

An indication of the changing nature of LG as a flat panel producer is the design of their latest LCD and plasma screens which they have farmed out to a Milan based studio.

It seems that overnight LG has been transformed itself into the embodiment of chic European style. Ultra thin profiles with glossy black frames and top notch build qualities will surely tempt consumers who would not previously have given LG a second glance.

Although LG's 37LF66 boasts a Full HD resolution (1920 x 1080) it falls just short of the Korean manufacturers LY range in terms of specification. The 37LF66 is equipped with an 8-bit rather than a 10-bit panel and as such loses the 'Wide Colour Gamut' of the top end LY series.

The LG 37LF66 is a superb High Definition (HD) performer offering levels of performance to match anything in the £750 price bracket, with stunning levels of detail and sharpness. We can't help thinking that Full HD resolution on a 37in screen is overkill however, especially since we had the chance to compare this screen alongside one of LG's lower spec LC55 series. Such comparisons are very subjective, but we didn't notice any great difference with the HD performance of the two panels.

The LG is a good all round performer, and despite the makeover and technological wizardry it still offers the traditional LG quality of excellent value. However, we can't help thinking that the LF66 series is attempting to fill a niche that isn't really there between the even better value LC55 series and the more technologically advanced LY series.

Read a full review of the LG 37LF66 here