Timed to coincide with the widespread availability in the UK of its new Bravia 'D' series, Sony has re-released one of the most innovative TV ads of 2006.
Last year Sony caused a mini sensation (at least within the advertising world) with a scene which can only be described as looking like paint based cluster bombs exploding in a high-rise block. Surprisingly, very little CGI was used to create the advert, and then, according to a spokesperson for the advertising agency, only to remove technicians and equipment present during filming.
The filming involved the use of a quite impressive; "358 single bottle bombs, 70,000 litres of paint, 22 Triple hung cluster bombs, 33 sextuple air cluster bombs, 268 mortars, 33 Triple Mortars 22 Double mortars, 330 meters of steel pipe, 358 meters of weld, 57 km of copper wire”.
One of the technicians on-site described the effect as "Fireworks with paint" and the results are certainly as spectacular as the description suggests.
The music is from the overture of Rossini's La Gazza Ladra (The Thieving Magpie), and the filming was on a housing estate just outside Glasgow ...
Read a full review of the Sony Bravia KDL-32D3000 here
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